Make Every Day a Celebration!

Photography, Videography,

Video Production, Business Video Strategy

ABOUT US

With over 16 years as a Full-Time Photography Studio and experience capturing nearly 500 weddings, we are #1 at creating Dream Wedding Adventures on your wedding day.

Weddings are not just a job; they are fun! Clients aren't just people I work for; they are my friends. I promise to help you have a great time at your wedding and feel like a guest.


CORE VALUES:

BE PRESENT in the moment with the most important people in your life. By creating memories and having fun, telling stories, laughing, being loved or sharing a gorgeous sunset, we'll help you RELIVE THE MAGIC for years to come! This is your legacy; the story you share about your life.

• Unique Photo Adventures (Engagements and Families)

• Empowered You Portrait Sessions

• Wedding Cinematography and Video Highlight Reels


WHY do we do photography?

In this fast-paced world, time goes by so fast; what are you missing out on by not spending time with your loved ones? We'll help you feel comfortable and easy-going in front of the camera, so you enjoy each moment, and forget we are even there. (Then we get the best photos!) Our goal is to empower others to have fun, schedule PLAY TIME and share a connection with their favorite people in the world.

WHY CHOOSE Guided By Imagination?

Mission

By helping people feel comfortable and confident in front of the camera, they can tap into their inner authenticity and truth. Our goal is to ignite their passion, inspire their vitality, while capturing this moment in time, so that they can be their BEST SELF and powerfully share their message with the world and make a difference!

Awards

2020 and 2019 Professional Photographers of San Diego County merit badge awards, 2018 Most Inspiring Businesses by SD Voyager Magazine, 2012 KNOT Best of Weddings Award, 2014 and 2015 Best of Businesses Awards, Nominee for 2015 Woman of Influence Award, Nominee for NAWBO's 2015 Trailblazer Award, Honorable Mention for Most Innovative Service- Small Business Awards by The San Diego Regional Chamber of Commerce, Celebrity Photographer (Oscars and The Daytime Emmys)

Our services

Dream Wedding Adventures

Unique Photo Adventures for Families and Couples

Executive Portraits and Empowered You Headshot Sessions

Videography

Your Dynamic Story

ABOUT US

If you’d like to create a visual centerpiece of your business, a story of why you do what you do, Ryan and Jennie can probably help you. With the combination of Jennie’s visual creativity and Ryan’s script-writing and messaging, we help you share your value in a bigger way

Jennie Edwards


Jennie Edwards, Founder and Video Content Queen/Producer, helps entrepreneurs create and share their message online to make a bigger impact in the world. She teaches how to show up confidently and vulnerably, in alignment with your branding and values. Over the last 16 years, Jennie has run a successful business of empowering her clients to grow their audience, connect authentically and gain greater clarity of their goals and vision.

Ryan Stock

Ryan Stock, Speaker Trainer, is a copywriter, speaker, and master at NLP. He helps entrepreneurs share their story with purpose, so the words can land in the subconscious of their viewers powerfully to create action. Ryan’s superpower is utilizing mindfulness to activate a higher level of productivity and peace, which is definitely an aspect everyone wants more of in life.

Your Dynamic Story Services

01.

Charisma on Camera

If you have been putting off creating your own video to get new clients, or are feeling insecure in front of the camera about your content or appearance- instead of being authentic and sharing your talents- you are not alone.

02.

Create Videos That Convert

Improve your video marketing strategy and take your business to the next level.
Magnetize the right paid clients for your business! Every entrepreneur and company has a message that deserves to be heard. Whether you're just starting out or you're an established business looking to expand your reach, I'm here to help you share your message and make a bigger impact in the world.

03.

Masterclass: VIDEO MAGIC

Turn your video into an evergreen, cash-machine!

I'll guide you through everything from crafting sample scripts to building a Video Content Blueprint for maximum reach and exposure.

04.

12-week VCP Implementation Program

My Visibility Credibility Profitability (VCP) Implementation Program will help you streamline your video creation process so you can focus on what you do best - being yourself!

With my step-by-step guide, you'll be able to create high-quality and consistent content with ease.

Blogs & Articles

Video Marketing Guide

The Ultimate Guide to Video Marketing

July 18, 20244 min read

“The play button is the most compelling call-to-action on the web.”

- Michael Litt

Video content is no longer a luxury; it's a must-have for businesses aiming to thrive in today's digital landscape. By harnessing the power of video, you can connect deeply with your audience, bolster brand recognition, and significantly boost conversions. This comprehensive guide will equip you with the knowledge and strategies to create a successful video marketing campaign.

Video marketing guide

Know Your Audience: Decoding Your Viewers

Before you hit record, you need to know who's on the other side of the screen. Who are you trying to charm with your video magic? What keeps them up at night (besides adorable cat videos)? Understanding your audience is like having a secret superpower – it helps you create content that speaks directly to their hearts (and wallets).

Set Your Video Goals: Aim High!

What do you want to achieve with your videos? More brand love? A flood of leads? Or maybe you're dreaming of a bestseller? Whatever your goal, make it SMART! Specific, Measurable, Achievable, Relevant, and Time-bound.

Think of it as setting a clear destination for your video journey. For example, instead of saying "increase brand awareness," aim for "increase brand recall by 20% within three months."

By clearly defining your goals, you can create video content that directly speaks to your viewers and aligns with your business objectives. And you can measure your campaign's success effectively!

Crafting Your Video Strategy: The Blueprint to Stardom

A solid video strategy is your secret weapon. It's like having a seasoned producer by your side. You'll need to:

  • Know your audience: We've covered this, but it's that important.

  • Find your brand's voice: Is it sassy and fun, or serious and sophisticated?

  • Pick your video stars: Decide on the topics that will rock your audience's world.

  • Create a content calendar: Plan your video shoots like a pro.

  • Budget wisely: Allocate funds for equipment, software, and maybe even a video crew (we can help you).

  • Build your video dream team: Outsource to us; happy to help!

Choosing Your Video Platform: Where the Magic Happens

With a million platforms out there, picking the right one can be a dizzying experience. YouTube is the classic choice for long-form content, while Instagram and TikTok are perfect for quick, engaging bites. Facebook is a versatile player, and LinkedIn is where the professionals hang out. Remember, your audience is on different platforms, so choose wisely. You can also experiment and find your best fit!

Lights, Camera, Action! Video Production Tips

You don't need a Hollywood budget to create video gold. Here are some tips to get you started:

  • Upgrade your gear: Invest in a decent camera and mic to up your video game.

  • Master the art of lighting: Good lighting can transform a boring video into a dazzling masterpiece.

  • Write scripts that wow: Captivate your audience with compelling storytelling.

  • Keep it short and sweet: Attention spans are shorter than ever, so get to the point.

  • Edit like a pro: Use video editing software to turn your raw footage into a masterpiece. (We can even teach you!)

Edit Like a Boss: Video Editing Basics

Turning raw footage into a polished video is like transforming a caterpillar into a butterfly. Popular editing software includes Adobe Premiere Pro, Final Cut Pro, iMovie, and DaVinci Resolve. Remember, practice makes perfect, so don't be afraid to experiment. 

Basic editing techniques include:

  • Trimming and cutting footage

  • Adding transitions and effects

  • Incorporating text and graphics

  • Adding background music or sound effects

  • Color correction and grading

With practice, you can master these techniques and create engaging videos that effectively communicate your message.

Promote Your Videos: Get Your Name Out There

You've created a masterpiece, now it's time to show it off. Here's how:

  • SEO magic: Use keywords wisely to help people find your videos.

  • Social media spotlight: Share your videos on every platform under the sun.

  • Email your fans: Let your subscribers know about your latest creation.

  • Paid promotion: A little boost can go a long way.

  • Influencer partnerships: Team up with other creators to reach a wider audience.

  • Engage, engage, engage: Respond to comments and build relationships.

  • Track your success: Numbers don't lie. See what's working and what's not.

Measure Up: Tracking Your Video Success

Want to know if your videos are killing it? It's all about the numbers. Track views, likes, shares, comments, and conversions to see what's working. And don't forget about the big kahuna: ROI (return on investment). Are your videos bringing in the dough? That's what we're talking about!

Call to Action: Inspire Your Audience to Take the Next Step

Don't leave your viewers hanging! Give them a clear path forward. Offer a freebie like a video checklist, invite them to subscribe to your newsletter, encourage social shares, and most importantly, tell them what to do next. Whether it's hitting that subscribe button or checking out your website, guide them towards the next step.

And there you have it! Your ultimate guide to video marketing success. Now go forth and conquer the video world!


Check out our VCP program to feel guided and supported through your video creation process: https://yourdynamicstory.com/vcp/ 

Your ultimate guide to video marketing success.


video marketingmarketing tipscontent creationvideo contentvideo marketing guide
blog author image

Jennie Edwards

Jennie Edwards is a photographer and videographer who helps entrepreneurs create and share their message online to make a bigger impact in the world. She teaches how to show up confidently and vulnerably, in alignment with their branding and values. In her best-selling book "Empowered You", Jennie helps readers activate their Best Self to live their most fulfilled life, as well as be present in the moment. Over the last 16 years, Jennie has run a successful business of empowering her clients to grow their audience, connect authentically and gain greater clarity of their goals and vision through their videos and photographs.

Back to Blog

Testimonials

We could not have been happier with their professionalism and style of photography. They had so much fun with us throughout the day. It felt like having a good friend taking pictures for us!

My guests at the wedding shared the same report of Jennie's work. The team did an terrific job of capturing each moment, but at the same time they were never in the way. I cannot thank them enough making sure our special day will live on forever!

Image

Kaveh S.

San Diego Wedding

We met Jennie and instantly knew she was "the one". The girl is just full of life, laughter, and creativeness! We hired GBI for both our rehearsal and wedding day ... and we're so happy we did! She did such an amazing job at shooting EVERYONE and EVERYTHING, but in such a clever way... she really knows her craft. I look at the pictures and feel like I am re-living our perfect day!

Image

Erica B.

Temecula, CA Wedding

Jennie is an amazing photographer. She makes you feel comfortable in front of the camera, ensures you're having a great time, and maintains a level of professionalism not commonly found. I recommend Jennie ...you'll be very happy with her work!

Image

Erin Farmer

San Diego, Celebration of Beauty session

I've used Jennie's services now for over 7 years, and love it! She's done our yearly family photos; not only does she find a way to make it a fun photo event for all of us (including 5 kids and a dog), but she helps to bring out our individual personalities.Not only was she the videographer and photographer for my father's Celebration of Life, she also created a beautiful memorial CD that I will cherish for the rest of my life. She's a one-stop-shop for video and photography needs, both personally and professionally! Thank you, Jennie!

Image

Dr. Karen Kramer

San Diego Unique Photo Adventure and Videography

Call 619-316-8425

Copyright 2022 . All rights reserved